October 18, 2017
Testing should be an integral part of your marketing campaigns, especially email efforts. Many of today’s […]
September 20, 2017
Last week I gave a presentation at the annual AAMP annual conference (Association for Audience Marketing […]
September 1, 2017
Email best practices change as technology, habits, and consumer preferences change. Here are some of today’s […]
June 29, 2017
How fresh is your customer list? Business email data decay rates vary depending on industries reached, […]
March 22, 2017
Your customers ARE your business. They can refer you to others, brag about your service, or […]
February 22, 2017
Recently a prospective vendor asked how big a client’s database was, to decide whether to advertise […]
January 4, 2017
I recently had the privilege of moderating a webinar on How to be Successful in Tech/ Marketing […]