publishing

June 21, 2021

Periodicals Prep Help Guide

4,000,000,000+.  That is the stunning number of magazines mailed through the USPS in 2019, according to […]
October 14, 2020

Hot Audience Development Topics

Last week I had the honor of being on a panel during the first of 3 […]
May 29, 2019

10 Reasons Media Companies Outsource Audience Development

Why do media companies outsource?  This is a question I hear sometimes from colleagues, when I […]
November 20, 2018

The Demise of Seventeen Magazine, Print Edition

The THUD factor. That’s what I remember most about the always-anticipated Seventeen magazine back-to-school issue when […]
March 22, 2017

Customer Service Web Pages–Make them Usable, Findable

Your customers ARE your business. They can refer you to others, brag about your service, or […]
October 12, 2015

Ad Blocking–It’s here. It’s growing. It’s going to impact your business.

THE trending marketing buzzwords for the 4th quarter 2015 right now are “ad blocking”. For the […]
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