Testing should be an integral part of your marketing campaigns, especially email efforts. Many of today’s platforms make it easy to set up and monitor your results.
To create a test, you set up an A/B split of your list before your email goes out. Most email platforms make it simple to do this, if you are a novice. An A/B split means that 2 lists will get the same effort with a single difference in the marketing effort.
Why do this? One change can get a 1%, 5%, 10% improvement over the control effort. The more you learn about your audience, the more you can improve your response rates and customer engagement.
Here are 7 new ideas for you to test:
You can even send out an A/B test email to a portion of your list, then roll out the winning email to the rest of your file. Key is to test just ONE element to be able to accurately gauge your response rates.
The journey continues.