Yes, I am a Consultant. And a Business Owner.

I have been a consultant for 18 years. Long enough to know some people roll their eyes, think I only work 2 hours a day, or can make my own schedule around my favorite TV shows. Wrong!

I am a business owner whose clients depend on me to achieve our set-upon goals.   If I didn’t work diligently, honestly, and flexibly, I would not have some clients for 10+ years. Yes, still take the time to search out new and exciting projects.

As an audience development/marketing/database management consultant (the role changes with the project) on a daily basis I have to:

  1. Get work done on schedule.
  2. Listen to my clients’ needs, sometimes helping them to articulate their goals.
  3. Regularly communicate project status and ideas to current clients. Also attend in-person and phone meetings.
  4. Be vigilant to make sure that my customers respond to emails and phone calls, so projects don’t stall.
  5. Know a variety of vendors my clients can work with—email providers, telemarketing, database management, email, auditing firms, copy writers, others I can partner with on certain projects.
  6. Stay involved in the marketing industry by reading, attending events, and doing.
  7. Have experience working with different social media platforms.
  8. Keep abreast of changing rules impacting outbound and inbound marketing emails ie. CAN-SPAM laws , telemarketing, BPA, USPS with regards to mailing periodicals.

Plus, there is ongoing work to do to keep my business running:

  1. Have trusted professionals who help me with design work, accounting, legal, and financial issues.
  2. Seek out new prospects, put together proposals as requested. Revise pricing for current clients as projects change.
  3. Keep my blog updated, to communicate my business knowledge and perspective to clients and prospects.
  4. Keep up with billing, processing payments.
  5. Handle marketing, create a new logo and website.

Every year I think I learn to run my business more effectively. This year, for the first time, I have followed the lead of successful business owners and set aside weekly time on my calendar to focus on growing and honing my business. It’s too easy to spend all day on project work, not focusing on the business. This set-aside time has made me more efficient, given me some new ideas to try this year.

The balance of client-related work vs. running the business is delicate, yet important to manage. So yes, I am a consultant. And a successful business owner.  And proud of both.

The journey continues.

C

How far will you stretch?

Why are we so afraid of our career dreams coming true? Looking for a new job? Trying a new business venture? Expanding our hobby into extra income?

At work, we are so swamped with the tasks at hand, the minutia, that it can be hard to think beyond the current project we have in front of us.  But if we don’t take the time to hope ,to plan, to actively think about where we want to be in the future–what and where we consciously want to be–the next time we look up to take a breath….5, 10, 15 years later…..we will still be working on a similar project. Frustrated, bored, tired, limping slowly but busily through the day. Satisfied? I don’t think so.

Last week on the TV cooking contest show Chopped I heard a young chef, right before she knew she won, say something like “your dreams should be so big they scare you, or they aren’t big enough.”  Are you willing to stretch this far? It made me think, that is for sure.

If we risk to take the stretch, we make ourselves vulnerable for criticism, debate, failure, which can be fearful. But, we also open ourselves to expressing ourselves, finding our voice, freedom, happiness, and hopefully yes–financial rewards.

Maybe you can’t plan an entire life or career change now.  So take tiny steps–join a networking group, take a class, find a mentor, research a new career, make a short-term list of goals to accomplish in the next 6 months. Hopefully in that time you can make some smaller tweaks in your job which will give yourself the confidence to keep moving ahead.

The journey continues.

C

How I am Running my Business more Effectively in 2014

It’s hard to run a successful business. Whether you have 1-5-50-700-25,000 employees, there is always something to be done including the work itself, the innovation, the marketing, the social media, the accounting, the legal work, the networking, the social media.

My friend Naomi, who runs a thriving corporate premium business, and I recently discussed how difficult it is to run a business while trying to get all the actual work done. We work nights, we work weekends, we work vacations trying to stay on top of things.

I told her that I made a decision this year that running my business was actually PART of my business. I would do some of the operational work during the typical 9-5 hours, not always in the evenings. Surprisingly,I have found that I more focused and there are fewer distractions, as long as I turn off email and the phone.

“Don’t you feel guilty?” she asked.

Yes, I did at first, but I find I am using my time wiser. I have accomplished several work goals I established this year, including developing a new logo, this website and blog, and seeking out more speaking engagements, while keeping my clients happy. I still work at least 1-2 evening a week, but it isn’t overwhelming. And I can plan on less-brain-taxing work to do during the nights.

It seems like an oxymoron, but focusing on the business and not just the daily work has improved my work quality and efficiency. Writing this blog has definitely helped me to look at direct marketing, audience development, and business from an outside-in perspective.  And I have had more free evening/weekend time with my family and friends.

The journey continues.

C