Having worked in audience development in the publishing/media/information services world for most of my career, people still don’t know what I do every day. Frankly, it’s hard to me to categorize what I do it changes so often! Rotating projects, technology, and departments that I interact with keep this job challenging and interesting.
For a media-related brand, here are a few of the major responsibilities that audience development professionals have today:
Knowing the audience development responsibilities vary at different organizations, feel free to add other roles you handle in the comment section. All the items listed above are topics I will continue to explore on this blog, as well as the critical importance of the audience development specialist on your team.
The journey continues.