5 of 2018 Accomplishments & 2019 Goals

Seeing so many end-of-year job change announcements on LinkedIn has me reflecting on my consulting business year and finalizing some 2019 goals. No matter who you work for, I think it is worthwhile to make a list of your accomplishments and create/revise goals on a regular basis.

Here is a short list of 5 of my accomplishments from 2018:

  1. Started ongoing work with several media companies. Varied projects included handling on-going audience development, vendor sourcing, GDPR set up, and database clean up.
  2. Picked up additional work with long-term client that enabled me to expand my hands-on knowledge of Hubspot.
  3. Earned my Hubspot Content Marketing Certification.
  4. Spoke at the MCMA Day in NYC.
  5. Increased my social media presence by publishing regularly on LinkedIn, Twitter and my work website.

For 2019, here are 3 of my business goals:

  1. First quarter, re-design my business website.
  2. Speak at an industry event.
  3. Find 1-2 more clients with challenging audience development, database, training or digital-related projects.

Set some goals to push yourself out of your comfort zone! Otherwise, the days become boring. I learn so much from asking questions every day, networking, attending events, engaging with others both inside and outside my industry, and reading a lot.

The journey continues.

Cindy

Training–Back to Basics

How often do you think about the basics of doing your job?

Recently I had a college student with zero experience help create a series of landing pages and emails for a client. I had to explain publishing A-to-Z and the audience development process in far more detail than I usually think about it.

We get so entrenched in our daily responsibilities that we forget how intricate familiar tasks can be, when broken down to individual steps.   Taking the time to verbally explain  (or write down) a project allows you to see your work in a new light.

Things my intern learned from me:

–why media companies market a variety of products

–what white papers are

–what a landing page is

–how companies store and use collected data

–the intricacies involved in setting up an email, the response form, the landing page, the download, and follow up messaging

She said she never thought about the entire creative and business process of how and why and who sets up such efforts, yet she is online daily.

Training a novice also made me also think about the entire client on-boarding process. When I begin working with a new customer, I look at the assignment from others’ perspective. I gauge the goals, the knowledge level of other team members, learn their lingo, their communication style, their technologies.

Every project is varied, which is what I so enjoy about consulting. As the project progresses I try to balance handling on the daily responsibilities while keeping the client’s goals in mind.

I have been consulting for 20 years so am used to my crazy, varied days. I welcome new projects where I can challenge my knowledge level, learn new platforms and skills.

It’s probably too much for my intern to grasp now, since she was learning fundamentals.   But I think that practical experience was valuable to learn about the media industry, marketing responsibilities. And it allowed me to move ahead on more strategic work while she successfully completed the assignment.

The journey continues.

Cindy