How easily can you spot what you think is an AI-generated marketing message?  If you can recognize one, chances are—if you use AI to build all your marketing efforts–some of your audience will too.

Instead of giving you another list of ways to use AI in your marketing efforts, here are 5 ways to NOT use ChatGPT or other LLMs (learning language models) in your marketing efforts:

1. Expect originality if you ask it to write your entire marketing message.  (Test it—ask it for similar copy for multiple industries.  They are eerily similar).
2. Use what is written without reviewing, editing, or fact-checking. Otherwise, you might end up with a fake summer reading list, like the Chicago Sun Times did.
3. Assume AI is your partner and will keep your ideas, analytics, and strategy private.
4. Ask general questions and expect detailed answers.
5. And this final answer, created by ChatGPT:  Use it as a full replacement for strategic thinking.

Really, isn’t that last one obvious?? 

AI can be extremely useful. It can help you with idea generation,  simplify repetitive tasks, editing, organization, time-management, analysis and more.   I have written (and presented) about how to use AI to clean up your data here.

But, it doesn’t know the nuances and tone of your brands and company like you and your team do.

The journey continues. Cindy