Today’s marketers are thrown so many acronyms it is sometimes hard to distinguish between CDP, CPM, and CRM!   Here is a short “dictionary” I created with many of the acronyms I hear on a fairly-regular basis.   

ABM–Account-Based Marketing.   ABM is a methodology that allows B2B firms to create a targeted list of accounts to reach and focus personalized marketing to that list using today’s technology platforms.

BANT leads—these are sales leads identified by their Budget-Authority-Need-Timeframe that they are looking for a specific product or service.

CDP—Customer Data Platform.  A CDP is a software package/platform that gives companies a unified or 360 ° view of their database.

CMS-Content Management System. Software that allows the user to create, edit, organize, and manage online content.

CPM—Cost per 1000 impressions, usually used for web advertising.

CRM-customer relationship management. This is a strategy to organize and manage your customers, usually using software, to build a better customer revenue, improve revenue, and decrease costs.

CTA-Call To Action.  Device to get someone to take an action: button on a website, response form, “Buy Now” sign in a store.

DMP—Data Management Platform gather mainly private and anonymous information like devices, IP addresses, and cookies. They are used mainly for the advertising programs and don’t store personally identifiable information.  They can work in conjunction with CDP’s to give a more thorough picture of who is visiting your sites.

KPI—key performance indicators are quantifiable tools to measure how a department or business is doing. Examples might be profit, customer churn, customer acquisition cost or lifetime value.

PPC vs. CPC.  PPC is pay-per-click, which is what a company pays to the online platform for each click on an online ad.   CPC is the actual cost-per-click, for the hosting company.

SEM—search engine marketing is the process of using paid search to increase a website’s visibility and page views.

SEO-search engine optimization. The process of improving the quality and quantity your website’s traffic during organic—free– searches.

UI—User Interface (design).  This is interface of how people interact with their computers, programs, websites, including buttons, screens, touchscreens, lights, keyboards, etc.  GUI—is the GRAPHICAL user interface where people select from icons on the screen.

UX– User Experience (design) starts with firms that create usable and satisfying products/services that are designed with the customer in mind. UX encompasses the end user’s experience with a company, including branding, product design, usability, purchase process, website or physical location, etc.

I hope this dictionary is useful for you. What other acronyms do you hear that you think I could include?

The journey continues. Cindy