My 2016 Personal Exploration Goals

Can you accomplish a personal goal if you commit to working towards it for 10 minutes a day, every day in 2016?

A seemingly simple yet compelling challenge that Eric Zorn wrote about in a recent Chicago Tribune column. (you might have to be a subscriber to access it). He was successful in his goal of playing the fiddle for a minimum 10 minutes every day, and he gave a synopsis of other people who accepted the 10MaD 2015 pledge.

I have thought about this column for the past couple days.  Eric Zorn, I accept 10MaD as my 2016 challenge and resolution. But what goal to reach?? So many options!

Since writing and photography are two hobbies/passions I wish I had more time to spend time with, I decided that 2016 will be a year for “My Personal Exploration of Fine Arts.”   At this point, my “major” will be writing and “minor” will be photography, but that could swap during the year. Who knows?

Since I work as an audience development consultant where I spend hours writing proposals/project updates/marketing efforts, I want to clarify what I consider part of this 10MaD pledge:

  1. Writing for my blog on my business website.
  2. Writing for my personal blog, which has been inactive for a couple years.
  3. Starting work on a novel that has been floating just beyond my consciousness.
  4. Writing short stories or poetry.
  5. Writing freelance articles for magazines or other websites.
  6. Taking photos for a freelance projects.
  7. Editing or printing photos for above projects.
  8. When I go out specifically to shoot pictures.
  9. Maybe finally creating a website to sell some of my photos.

I will have to manage my time, since I know that any of these can entail a creative block or the opposite–that vortex, when time disappears while working on a project. I will occasionally post here about the status of my 10MaD challenge.

I am excited and a little intimidated to accept the 2016 10MaD pledge. One day done with this writing, 365 left since it is a Leap Year.

The journey continues. Happy New Years to all!

C

1/2/16 update–Readers, an fyi that I will post more personal posts and poetry on my other blog, which has been unused in over 3 years. That blog is Have an Opinion’s Opinion.   Feel free to follow either or both sites.

Business Resolutions

Do you make annual business resolutions? Or an annual business plan that includes non-financial goals you want to achieve each year? This is a fantastic way for small business owners to look up from details, to envision changes they want to see within their businesses or themselves in the next year. For those who work for an organization, this will help you think about where YOU want to be in another year. Are there new skills you can learn this year to propel or change your career? People you can network with? Local organizations you can get involved with?

I have been a consultant for 15+ years. I was so focused on “getting the work done” that until 2013 I didn’t actually write down any business goals. Physically writing them down and then sharing them with others helped me to actually accomplish my 2014 goals.   I spaced them out throughout the year, so I would have time to achieve them.

The goals followed in a logical progression:

  1. Design a new logo to better reflect where I want to go, which you can see on this website. I worked with an independent designer, after laying out new business goals.  She then designed letterhead and new business cards, already in circulation.
  2. Create this company website and blog. Done.
  3. Increase social media presence.  While I have accomplished this here and on Twitter, I hope to do more to see a jump in followers in 2015.
  4. Do more outside speaking and training. I spoke at industry events, including the AAMP and MCA this fall. I was also hired to layout and present a 2-day training session for a vendor, which I did last spring.
  5. The most challenging: changing my business focus, from doing mainly hands on direct marketing work to helping with business strategies, improving clients customer relations and marketing results, building marketing databases (with outside fulfillment/IT management), and training.

The final bullet point above is still a work-in-progress. I underestimated the time it would take to change small business direction, since I feel like I am explaining to prospects WHY they need to look at their marketing in a new way. But, all my speaking and training was focused on this, and I passionately believe that we need to market smarter to improve the bottom line. I sometimes literally envision my business changing like a large ocean liner trying to change directions.  It takes time to do it without tipping.

I am now noodling around several goals for 2015, which I hope to share in the next couple weeks. Again, writing them will keep me focused and honest about them.

Have you already laid out business goals for 2015, or accomplished any in 2014 that you want to brag about ? Don’t be shy, feel free to list them below! It’s okay to be proud of the work we do, when we work hard!

The journey continues.

C