I recently got my HubSpot Inbound Certification! To earn it, I took 12.5 hours of online classes, took quizzes, and then passed a test of 60 questions in 70 minutes.
Some of the lessons were very basic for an experienced marketer. Others gave me a different perspective at the buying process.
Some people asked why I was getting this certification. The most important reason is that all of my clients—and my company—have websites and are attracting and engaging with their customers online. I hope that the lessons I learned from other experts will give me a new perspective when creating marketing plans, online content, and setting and measuring response rates.
I know several professionals in other industries who are also back at school, some getting on-line certificates, others working towards really time-consuming certificates, one an MBA. Here are some reasons why they said they were getting extra education:
- Update needed credentials
- New technologies allow them to learn a new skill to help clients
- To learn new skill sets
- Tie together different parts of their education and experience
- Build credibility & respect
- Differentiate their knowledge level
Varied but valid reasons, I think. Stepping away from our daily routines helps us to look at our world from a different lens. It gives us new ways to challenge ourselves. And may introduce us to new people and opportunities.
Plan for it next year—take a class, earn a new certification or degree, attend an event, join an industry association. Maybe it will lead somewhere unexpected.
The journey continues.