Brand websites are vying for website visitors’ attention, contact information, loyalty, downloads and/or purchases.  Marketers continue look for ways to increase site visitors’ engagement on websites.  The goal is to use these tools will help to build connection to their brands. 

Here are a few simple ideas to increase your website engagement now:

• Include thumbs up/thumbs down on editorial or photo
• Short yes/no survey
• Click a link for more information
• One-click sign up for ebook, newsletter, more information
• Register for exclusive online content
• Include an online coupon or discount for immediate purchases

The bonus of someone sharing their email address is that it opens a whole new way to reach out to your prospects, build on the relationship.

The journey continues. Cindy