November 16, 2023

To Use SMS Marketing or Not?

The buzz of using text messaging or SMS marketing (short message service) as a marketing channel […]
May 2, 2023

Free Data Monetization Webinar This Week!

Earning money on the data on your database is a fantastic revenue stream for many companies.  […]
April 17, 2023

Simple Ideas to Improve Email Engagement

When was the last time you looked at your email marketing efforts, from your recipient’s point […]
October 31, 2022

Easy, Inexpensive Ideas to Increase Website Engagement

Brand websites are vying for website visitors’ attention, contact information, loyalty, downloads and/or purchases.  Marketers continue […]
May 17, 2022

9 Ways Media Firms are Using Their Database for Increased Revenue and Customer Insights

2 in-person events in 2 weeks after 2+ years working from home!  They were invigorating, educational, […]
March 24, 2022

What the heck do audience marketers do every day??

After 20+ years of consulting, it’s clear to me that every company has different ideas of […]
October 25, 2021

Ideas for Building Database for SMS Marketing

Have you ever considered using text (SMS) messaging for renewals or other product promotions? Gartner reported […]
June 21, 2021

Periodicals Prep Help Guide

4,000,000,000+.  That is the stunning number of magazines mailed through the USPS in 2019, according to […]
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