When was the last time you looked at your email marketing efforts, from your recipient’s point of view?  Especially to someone who isn’t very familiar with what you are offering?

Reviewing some emails that hit my in-box recently, I think many emails are not looked at from the email receiver’s eyes.

Here are a couple ideas that might improve your email engagement:

• Write a catchy subject line
• Use the pre-header (the lines the recipient can see in their email, before they open it)
• Keep copy short
• Include bullet points
• Have bold, bright call-to-action (CTA) button.  Also include links within the copy.
• Create a sense of urgency
• Personalize, if possible
• Test a format of copy only vs. one with more design elements

Avoid spam by including an opt out in the footer of each email

Arguably, the most important element of your email is who you are mailing to–the quality of your list.  I have written about ideas to clean up your data here, here, and here.

The journey continues. Cindy