Services
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4,000,000,000+. That is the stunning number of magazines mailed through the USPS in 2019, according to Statista. While this is only 7.2% of the 55 billion pieces mailed in 2019, that is a lot of pieces of mail. Do you know why we have periodicals (aka magazines) class mail? Periodicals status of mail was created in 1792 for newspapers, as a way to disseminate information. Legislation giving magazines the privilege of mailing at second class (now called periodicals class) was enacted in 1863. Print is not dead, despite that rumors that has been circulating for years. Yes, some stalwarts have folded or changed to a digital-only format. But magazines are still launching. If you have a magazine that you are contemplating applying for periodicals mailing privileges—which costs far less than standard mail rates with better delivery times--I created a worksheet that includes a lot of information about periodicals privileges. There are bullet points about the benefits of mailing at periodicals rates, restrictions and requirements for applying, what materials and publishers needed for audit, the audit process, and materials needed for audit. Either comment here or send me an email, and I will send it to you for free. The journey continues. CindyPeriodicals Prep Help Guide -
Access, intelligence, intent and brand engagement are the keys to your organization’s success today. I can help you clarify your target audience, find new targets and re-engage dormant customers, update your marketing efforts, and identify new sales opportunities analyzing data on your system.Audience
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Today’s media brand usually consist of multiple components such as the magazine, research, events, white papers, lead gen. I can ensure that your customers get consistent messaging, including integrated and automated marketing plans, and collecting appropriate demographics throughout their buyers journey. Keep them coming back for more!Marketing
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Today’s vendor partners demand that you have consistent, accessible, usable demographic, engagement, and user data about your prospects and customers. I can help you create a cohesive, smart, user-friendly database on a variety of platforms.Data
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Brands change. New marketing channels emerge. Competition increases. Attention spans shrink. Whether you want a fresh voice to help you revise goals and strategies for your brand, update your marketing technology (martech) stack, or lead vendor searches for new partners, I have the experience to help.Strategy
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Whether you have a short-term need or are missing a key player in your team, I can oversee a wide variety of projects including directing audience marketing efforts, data and vendor integration, vendor sourcing, and marketing implementation.Consulting
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Ensuring that your team is well-versed in today’s audience marketing best practices can be challenging but is critical to your bottom line. I can give a novice on-going audience development training or do a presentation to entire teams about what audience marketing professionals do.Training
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Email marketing efforts today are governed by acronyms: CAN-SPAM in the US, CASL in Canada, GDPR in Europe, to name a few. If you are unsure if you are using today’s best practices, I can help you implement updated data collection procedures. I am also very well-versed in BPA audits and procedures for your brands.Compliance
What will I bring to each assignment with your organization?
Innovative and forward-thinking solutions
Authenticity, curiosity, and balance
Creativity and attention to detail
Integrity and confidentiality
Quality, experience and scope
About the Company
Cindy Cardinal has helped B2B media and business intelligence firms build an active, engaged and known audience database, combining marketing best practices and technology.
For 20 years, she has helped her clients improve prospect and buyer knowledge, integrate with new technologies, and find new opportunities for their brands.
Learn moreTestimonials
Cindy is the consummate professional. Her advice over the years on circulation, data base management, audience development and US Postal regulations has been invaluable. She’s an integral part of the company and always there when we need her.
Kevin Simpson, President
Human Capital MediaCindy has the unique ability to look at audience analytics and data to hone in on areas of concern or untapped opportunities. She can follow up that analysis with a creative, practical and effective marketing solutions. That’s a rare talent.
Theresa Gralinski, Director of Marketing and Communications
InvestmentNewsWe have been using CC Communications for over 15 years. Cindy Cardinal has been the force behind our success in driving not only circulation but the audience development of our audiences. She has been instrumental in developing the plans and the execution of the plans when we have successfully launch new products and services.
Without her knowledge of the markets and trends in the industry we would have mostly likely stumbled in our efforts to grow our audience. I highly recommend Cindy and her company to anyone who is not only an established media company but anyone who is looking for a fresh prespective of the marketplace.John Taggart, Chief Executive Officer
Human Capital MediaCindy did a great job for Meredith on our B to B brands. Most of our titles are consumer driven which is where our expertise lies, so having a B to B expert like Cindy support our team with strategy and training was so beneficial. I highly recommend her services.
Steve Crowe, VP
Consumer Marketing at Meredith Corp.