I can be instrumental in helping you to optimize your current products, developing new products, mergers, and assist with product acquisition integration.
Strategy
Learn more about who your key audience is, what keeps them buying, and improve how you can monitor behavior and gain new customers.
Customer Insights
Help clarify your target audience, grow your audience, re-engage dormant customers, update your marketing efforts, and identify new sales opportunities.
Audience
Whether you have a short-term need or are missing a key player in your team, I can oversee a wide variety of ongoing or stand-alone audience, marketing, and data projects.
Consulting
I can help you build standardized, accessible, usable demographic, engagement, and user data about your prospects and customers. I can also help you to integrate your data into a cohesive, user-friendly, flexible database.
Data
I can give a novice on-going audience marketing training, or set up training programs. I also speak at events, can present to your team about strategy and marketing, and participate in podcasts.
Training
I can help you find new revenue streams, increase your digital offerings, and identify new sales opportunities using existing products and partnerships.
Monetization
With my experience in global email compliance and governance, I can help you better understand what is needed in your email preferences, what elements are needed in your email campaigns, and your email privacy policy.
Governance
What I bring to each assignment with your organization?
Cindy Cardinal is an accomplished 25 year business owner, advisor, and speaker. Her expertise is in building and understanding customer databases, customer data enhancement, digital marketing, is well-versed in email compliance & governance, and has extensive online expertise.
She is on the board of AAMP (Association of Audience Marketing Professionals). She has spoken at industry events and participated in a number of podcasts. She also completed Northwestern University/Kellogg’s Women’s Director Development Program in 2022.