Access, intelligence, intent and brand engagement are the keys to your organization’s success today. I can help you clarify your target audience, find new targets and re-engage dormant customers, update your marketing efforts, and identify new sales opportunities analyzing data on your system.
Today’s media brand usually consist of multiple components such as the magazine, research, events, white papers, lead gen. I can ensure that your customers get consistent messaging, including integrated and automated marketing plans, and collecting appropriate demographics throughout their buyers journey. Keep them coming back for more!
Today’s vendor partners demand that you have consistent, accessible, usable demographic, engagement, and user data about your prospects and customers. I can help you create a cohesive, smart, user-friendly database on a variety of platforms.
Brands change. New marketing channels emerge. Competition increases. Attention spans shrink. Whether you want a fresh voice to help you revise goals and strategies for your brand, update your marketing technology (martech) stack, or lead vendor searches for new partners, I have the experience to help.
Whether you have a short-term need or are missing a key player in your team, I can oversee a wide variety of projects including directing audience marketing efforts, data and vendor integration, vendor sourcing, and marketing implementation.
Ensuring that your team is well-versed in today’s audience marketing best practices can be challenging but is critical to your bottom line. I can give a novice on-going audience development training or do a presentation to entire teams about what audience marketing professionals do.
Email marketing efforts today are governed by acronyms: CAN-SPAM in the US, CASL in Canada, GDPR in Europe, to name a few. If you are unsure if you are using today’s best practices, I can help you implement updated data collection procedures. I am also very well-versed in BPA audits and procedures for your brands.
What will I bring to each assignment with your organization?