I want to invite you to a Lunch & Learn event the AAMP (Association for Audience Marketing Professionals) is hosting on Wednesday, October 11^th at the Ivy Room in Chicago.  (12 East Ohio Street, Chicago, IL). As most of you know, I am on the AAMP board; I will be attending.

Endeavor Business Media’s Associate Director of SEO Strategy Erin Hallstrom will discuss SEO’s impact on audience acquisition and engagement.  Topics include:

• A better understanding of SEO and its role in audience acquisition and engagement

·        Tips to optimize your content for better audience conversions

·        How to collaborate with your content teams and help them understand SEO’s true value

·        The role of Artificial Intelligence in SEO and its impact on how users find your content

·        Core metrics for understanding audience engagement and assessing your company’s SEO efforts

·        How roles are evolving and why everyone needs to become a data analyst

You can register on the AAMP website for $25.  The event starts at 1:00 with drinks, hors d’oeuvres and networking before and after Erin’s presentation.

The journey continues. Cindy