Can you create a profile of your most valuable customers?  Does your organization use customer data to decide which of your products or business areas offer you the most opportunities for growth?  

Companies often use different technology platforms to manage their channels: product purchasers, subscriber files, event registrants, website tracking and membership, etc.  If those siloed platforms don’t share data to one location, you are not getting a complete picture of your customers.

If you can combine purchase history, activity on websites, interactions with your marketing messages, demographics, subscription details, and email permissions you will have a more complete picture of your customers. This increased knowledge gives you power that can translate into more revenue and new opportunities. 

Having more insights into your customers and their preferences can help you create strategies to reach new prospects, create new products and improve your targeted marketing efforts.

If you are thinking about combining data onto one platform, I created a list of questions for your team to ask as you start this process. Email me or comment below (on the website) if you are interested in a free copy. This can be a complex project that needs buy-in from multiple departments and the executive team.  Having some questions to jumpstart your conversation can help keep it moving. 

The journey continues. Cindy