March 7, 2018
Apologies in advance that this post is so long. There is a lot of information to […]
February 28, 2018
Experienced magazine audience development professionals should be perfectly poised to be online content deliverers. Every day […]
September 20, 2017
Last week I gave a presentation at the annual AAMP annual conference (Association for Audience Marketing […]
June 29, 2017
How fresh is your customer list? Business email data decay rates vary depending on industries reached, […]
February 22, 2017
Recently a prospective vendor asked how big a client’s database was, to decide whether to advertise […]
September 23, 2016
Firm A: Technology specialist got a new email provider. Prior to this, there were no discussions […]
August 3, 2016
Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, […]
June 8, 2016
White papers are reports usually offered as free downloads. The content is a focused topic that […]