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May 21, 2015

Last Ditch Efforts

When marketing efforts are not performing as hoped and BPA deadlines loom, many brands resort to […]
January 29, 2015

Marketing Primer

Whether you are a new or experienced marketer, sometimes it helps to have a refresher on […]
January 5, 2015

5 Direct Marketing Predictions for 2015

It’s the time of year for predictions and wrap ups, promises and plans, hopes and new […]
December 17, 2014

Saying Thank You–and Meaning It

Thank you. Thank you. Thank you. This is the time of year when we hear these […]
December 2, 2014

How–and Why- You can Create Simple Re-engagement Marketing Efforts

How much does it cost to acquire a new customer? While this cost can very depending […]
November 4, 2014

Reviewing your Online Customer Touch Points, Part 2 of 2

My recent blog post discussed how and why you should occasionally review the string of web pages […]
October 31, 2014

No Tricks, 7 Ideas to Add to your Marketing Bag of Treats

Rather than post Part 2 of my blog about using customer touch points today, Halloween seems […]
October 28, 2014

Reviewing your Online Customer Touch Points. Part 1 of 2

You create a website. Your prospects and customers visit (you hope) to learn, to buy, to […]
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