abm

February 26, 2020

Expanded Marketing Data Acronym List

The list of marketing acronyms grows!  There have been changes from my first blog list to […]
November 12, 2019

What is ABM, and how do you use it? Part 1

I hear publishing executives and sales regularly state they need to offer ABM programs.  But when […]
October 22, 2019

My Recent AAMP Presentation Materials Here

A couple weeks ago Elizabeth Kachoris from PMMI and I did a joint presentation at the […]
Subscribe