December 17, 2014

Saying Thank You–and Meaning It

Thank you. Thank you. Thank you. This is the time of year when we hear these […]
December 12, 2014

Encouraging Growth for the Audience Development Role

“Where are all the young people?” That is what I wondered too. That was one topic […]
December 2, 2014

How–and Why- You can Create Simple Re-engagement Marketing Efforts

How much does it cost to acquire a new customer? While this cost can very depending […]
November 24, 2014

Thanksgiving: Success is in the Preparation

This month I have been inundated with ads, recipes, and media advice about the highly anticipated […]
November 20, 2014

Audience Development Roles in Media Companies Today

Having worked in audience development in the publishing/media/information services world for most of my career, people […]
November 4, 2014

Reviewing your Online Customer Touch Points, Part 2 of 2

My recent blog post discussed how and why you should occasionally review the string of web pages […]
October 31, 2014

No Tricks, 7 Ideas to Add to your Marketing Bag of Treats

Rather than post Part 2 of my blog about using customer touch points today, Halloween seems […]
October 28, 2014

Reviewing your Online Customer Touch Points. Part 1 of 2

You create a website. Your prospects and customers visit (you hope) to learn, to buy, to […]
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