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Helping companies build
and engage an active audience.
March 24, 2020
Published by
CindyC
at
March 24, 2020
Categories
audience development
Content Marketing
Database
email marketing
Featured
Marketing
Marketing and Database Ideas You Can Use Now
People are craving information and the opportunity to have control over something in this crazy world
[…]
February 26, 2020
Published by
CindyC
at
February 26, 2020
Categories
audience development
Database
Featured
Marketing
Speaking
Expanded Marketing Data Acronym List
The list of marketing acronyms grows! There have been changes from my first blog list to
[…]
November 12, 2019
Published by
CindyC
at
November 12, 2019
Categories
audience development
Content Marketing
Featured
Marketing
Testing
What is ABM, and how do you use it? Part 1
I hear publishing executives and sales regularly state they need to offer ABM programs. But when
[…]
October 16, 2019
Published by
CindyC
at
October 16, 2019
Categories
audience development
Content Marketing
email marketing
Featured
Marketing
Testing
8 Email & Online Marketing Ideas to Try Now
I recently participated in an email marketing roundtable at the AAMP conference in LA. Topics impacting
[…]
July 30, 2019
Published by
CindyC
at
July 30, 2019
Categories
Featured
Marketing
Marketing Acronym Dictionary for Today’s Media Marketing Pros
Today’s marketers are thrown so many acronyms it is sometimes hard to distinguish between CDP, CPM,
[…]
July 16, 2019
Published by
CindyC
at
July 16, 2019
Categories
Featured
Marketing
Stray Dog Restaurant is Found…to have Effective Marketing
Here is a short non-automated “drip marketing” success story. We have driven past the Stray Dog
[…]
November 26, 2018
Published by
CindyC
at
November 26, 2018
Categories
audience development
Customers
Emedia
Featured
Marketing
Testing
8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages
I got 150+ emails in less than 3 days about Black Friday shopping! And then another
[…]
August 30, 2018
Published by
CindyC
at
August 30, 2018
Categories
data
Featured
Marketing
The List–A Critical Key to your Marketing Success
Marketers, who is vetting your lists??!!We have lived in our house for 13 years. This week I received an 8.1oz mailer for an event addressed—with very wrong spelling—to the previous owner.
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