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Helping companies build
and engage an active audience.
November 20, 2019
Published by
CindyC
at
November 20, 2019
Categories
Content Marketing
Customers
Database
email marketing
Featured
monetize
What is ABM, and how do you use it? Part 2
My last post discussed what Account-Based Marketing (ABM) is and ideas to consider, if you decide
[…]
November 12, 2019
Published by
CindyC
at
November 12, 2019
Categories
audience development
Content Marketing
Featured
Marketing
Testing
What is ABM, and how do you use it? Part 1
I hear publishing executives and sales regularly state they need to offer ABM programs. But when
[…]
October 16, 2019
Published by
CindyC
at
October 16, 2019
Categories
audience development
Content Marketing
email marketing
Featured
Marketing
Testing
8 Email & Online Marketing Ideas to Try Now
I recently participated in an email marketing roundtable at the AAMP conference in LA. Topics impacting
[…]
September 5, 2019
Published by
CindyC
at
September 5, 2019
Categories
Content Marketing
Featured
Planning
Themes of Digital Summit, 2019
Are you marketing products or marketing to people? That question posed at last week’s Digital Summit
[…]
May 7, 2019
Published by
CindyC
at
May 7, 2019
Categories
audience development
Content Marketing
Featured
5 Usable Ideas from OX3
There was an abundance of informative content and networking at Omeda’s OX3 event this past week.
[…]
October 5, 2018
Published by
CindyC
at
October 5, 2018
Categories
audience development
Content Marketing
Customers
data
email marketing
Featured
monetize
Thought Leadership
My Top 10 Takeaways from Digital Summit, Chicago
Last week I participated in the lively, educational and nerd-worthy fun Digital Summit in Chicago. This
[…]
July 19, 2018
Published by
CindyC
at
July 19, 2018
Categories
Business
Consulting
Content Marketing
Create
Emedia
Thought Leadership
Training–Back to Basics
How often do you think about the basics of doing your job? Recently I had a
[…]
March 7, 2018
Published by
CindyC
at
March 7, 2018
Categories
Content Marketing
Database
Emedia
Strategy
GDPR is Coming–Are you Prepared? Part 1
Apologies in advance that this post is so long. There is a lot of information to
[…]
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