Come for the content. Stay for the conversation.

That was my reply to a first time attendee at Omeda’s recent OX6 event in Chicago. She asked several of us why we kept coming back every year.

The content and the presenters about audience, engagement, media, events, and content were all enlightening.

But, sometimes the most interesting conversations happen after the slide shows and panels. They come when we are mingling at the social events, catching up with friends, former colleagues and new connections.

Discussions with diverse people of varying experience levels and backgrounds, all with a common business interest, can lead a conversation in unexpected directions.

So come curious. Lean in. Reach further than you plan, and the experiences and knowledge you gain about yourself, your industry and the location your event is at may surpass your expectations.  

The journey continues. Cindy

P.S. The selfie is from a social event during OX6, at Chicago’s Planetarium.