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Helping companies build
and engage an active audience.
December 10, 2019
Published by
CindyC
at
December 10, 2019
Categories
audience development
Business
career
Featured
Thought Leadership
AAMP and My New Board Membership
I am excited to announce that I have been elected VP, Membership for the AAMP (Association
[…]
November 20, 2019
Published by
CindyC
at
November 20, 2019
Categories
Content Marketing
Customers
Database
email marketing
Featured
monetize
What is ABM, and how do you use it? Part 2
My last post discussed what Account-Based Marketing (ABM) is and ideas to consider, if you decide
[…]
November 12, 2019
Published by
CindyC
at
November 12, 2019
Categories
audience development
Content Marketing
Featured
Marketing
Testing
What is ABM, and how do you use it? Part 1
I hear publishing executives and sales regularly state they need to offer ABM programs. But when
[…]
October 31, 2019
Published by
CindyC
at
October 31, 2019
Categories
Business
career
Featured
Planning
Success
Thought Leadership
6 Ideas to Help Set and Manage Your Personal Business Goals
You still have 2 months to accomplish the 2019 business goals you set for yourself! NOT
[…]
October 22, 2019
Published by
CindyC
at
October 22, 2019
Categories
audience development
Consulting
Database
email marketing
Featured
Speaking
My Recent AAMP Presentation Materials Here
A couple weeks ago Elizabeth Kachoris from PMMI and I did a joint presentation at the
[…]
October 16, 2019
Published by
CindyC
at
October 16, 2019
Categories
audience development
Content Marketing
email marketing
Featured
Marketing
Testing
8 Email & Online Marketing Ideas to Try Now
I recently participated in an email marketing roundtable at the AAMP conference in LA. Topics impacting
[…]
September 5, 2019
Published by
CindyC
at
September 5, 2019
Categories
Content Marketing
Featured
Planning
Themes of Digital Summit, 2019
Are you marketing products or marketing to people? That question posed at last week’s Digital Summit
[…]
August 19, 2019
Published by
CindyC
at
August 19, 2019
Categories
data
Database
Featured
5 Areas to Consider When Creating Your Database
Recently my mom and I spent hours going through 2 cabinets full of my parents’ files.
[…]
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