November 23, 2015

2016 Marketing Plan Flip

For magazine publishers, media companies, information services companies—whichever moniker you go by–2015 has been a challenging […]
November 4, 2015

How far will you stretch?

Why are we so afraid of our career dreams coming true? Looking for a new job? […]
October 12, 2015

Ad Blocking–It’s here. It’s growing. It’s going to impact your business.

THE trending marketing buzzwords for the 4th quarter 2015 right now are “ad blocking”. For the […]
September 11, 2015

Benefits of Monetizing Your Data

Last week I attended an informative Gartner Briefing titled “Innovating with Information and Analytics.” Presented by […]
August 21, 2015

CAN-SPAM Act Refresher

Though the CAN-SPAM Act has been in effect since 2003, I have had several different firms […]
July 20, 2015

5 Low-Cost Ideas to Improve Email Response Rates. Now.

How do we increase email response rates? Today it seems every client wants to email faster, […]
June 30, 2015

Heath Ceramics Factory to My Table

My sister and I spent a recent Saturday morning visiting Heath Ceramics in Sausalito,CA. Made in the US […]
May 21, 2015

Last Ditch Efforts

When marketing efforts are not performing as hoped and BPA deadlines loom, many brands resort to […]
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