November 16, 2023

To Use SMS Marketing or Not?

The buzz of using text messaging or SMS marketing (short message service) as a marketing channel […]
June 6, 2023

Marketing Testing for Success

My key takeaway from the recent OX6 conference in Chicago: don’t be afraid to experiment with […]
October 31, 2022

Easy, Inexpensive Ideas to Increase Website Engagement

Brand websites are vying for website visitors’ attention, contact information, loyalty, downloads and/or purchases.  Marketers continue […]
October 25, 2021

Ideas for Building Database for SMS Marketing

Have you ever considered using text (SMS) messaging for renewals or other product promotions? Gartner reported […]
November 12, 2019

What is ABM, and how do you use it? Part 1

I hear publishing executives and sales regularly state they need to offer ABM programs.  But when […]
October 16, 2019

8 Email & Online Marketing Ideas to Try Now

I recently participated in an email marketing roundtable at the AAMP conference in LA.  Topics impacting […]
November 26, 2018

8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages

I got 150+ emails in less than 3 days about Black Friday shopping! And then another […]
October 18, 2017

7 More Email Testing Ideas

Testing should be an integral part of your marketing campaigns, especially email efforts. Many of today’s […]
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