June 1, 2021

Part 2: To Gate or Not to Gate

“Gating” your website is when you allow site visitors to view a certain number of articles […]
December 3, 2020

5 FREE, Simple Ideas to Improve Email Response Rates

Is your customer email engagement as burnt-out as your personal video meeting excitement? How do your […]
November 26, 2018

8 Ideas for Effective Holiday Marketing Emails….After Being Inundated with Black Friday Messages

I got 150+ emails in less than 3 days about Black Friday shopping! And then another […]
July 19, 2018

Training–Back to Basics

How often do you think about the basics of doing your job? Recently I had a […]
March 19, 2018

GDPR is (Still) Coming–Are you Ready? Part 2

Welcome to the Part 2 post about GDPR, the new privacy regulations that will impact marketers […]
March 7, 2018

GDPR is Coming–Are you Prepared? Part 1

Apologies in advance that this post is so long. There is a lot of information to […]
October 18, 2017

7 More Email Testing Ideas

Testing should be an integral part of your marketing campaigns, especially email efforts. Many of today’s […]
June 29, 2017

4 Ideas for Re-Engaging Inactive Customers

How fresh is your customer list? Business email data decay rates vary depending on industries reached, […]
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