10 Simple Ways to be More Successful in Marketing Technology

woman-in-tech-pp-coverI recently had the privilege of moderating a webinar on How to be Successful in Tech/ Marketing Tech. Geared to women, the event was hosted by BrightTALK. The 3 panelists were Liz Bullock Director Digital & Paid Media at Rackspace, Isabelle Dumont Head of Marketing at BlueTalon, and Aya Fawzy, now Director of Marketing at Skedulo.

The creation of the presentation still fascinates me–that 4 women who never met could collaborate from across the country to create the flow of the presentation, slide decks, and drive the conversation with insightful questions asked by the attendees.

The speakers think it’s an opportunistic time to work in tech. 1.1 million NEW tech jobs are expected by 2024, according to the National Center for Women and Information Technology. However, women comprise only 27% of the Tech workforce.

I hope that some of our experiences and ideas can help increase your influence in this lucrative field, or as you pivot to a tech career:

  1. The digital arena is the great equalizer in the tech arena, since women are almost as fluent on digital platforms as men, according to an Accenture 2016 study.   Be active on the digital platforms that are used in your industry, from Snapchat to Pinterest to Twitter.
  2. Increase your social outreach by keeping your own profiles active on LinkedIn, Twitter if you use it. We all found that most of our opportunities come from others in our digital work circles, so this electronic networking can be invaluable.
  3. Be active in associations and online groups. Continue to gain knowledge from attending webinars, local events, taking extra classes and/or getting certifications from reputable organizations.
  4. Having both formal and informal mentors can help broaden your knowledge. Don’t be afraid to approach someone you admire to ask them to work with you in various work areas. Change out your mentors on a regular basis, to learn from a variety of people.
  5. When work is very busy, make sure to focus on the projects that bring the most return.
  6. Stretch yourself when new job opportunities appear. Lean In says that women often don’t apply for a job unless they have 100% of the skills asked for. Men will apply when they only have 60% of suggested experience.
  7. If you work for yourself–or are negotiating for a new job– pricing yourself can be difficult. Value your time and knowledge fairly. Remember that companies will never tell you that you are pricing too low!
  8. Know your non-negotiables during the interview process.
  9. When in meetings, women are often the minority. You should be engaged in meetings; this includes offering valuable insights, not offering to get coffee or take notes.
  10. Block time on your calendar to read, learn, or grow in technology and your field.

You can listen to the presentation in its entirety here.

We all think that the attitude to jump in and try, to push ourselves, to change courses if needed is the way to be successful in the Tech world now and in the future.

So, reach for that new job, and learn along the way.

The journey continues. C

Yes, I am a Consultant. And a Business Owner.

I have been a consultant for 18 years. Long enough to know some people roll their eyes, think I only work 2 hours a day, or can make my own schedule around my favorite TV shows. Wrong!

I am a business owner whose clients depend on me to achieve our set-upon goals.   If I didn’t work diligently, honestly, and flexibly, I would not have some clients for 10+ years. Yes, still take the time to search out new and exciting projects.

As an audience development/marketing/database management consultant (the role changes with the project) on a daily basis I have to:

  1. Get work done on schedule.
  2. Listen to my clients’ needs, sometimes helping them to articulate their goals.
  3. Regularly communicate project status and ideas to current clients. Also attend in-person and phone meetings.
  4. Be vigilant to make sure that my customers respond to emails and phone calls, so projects don’t stall.
  5. Know a variety of vendors my clients can work with—email providers, telemarketing, database management, email, auditing firms, copy writers, others I can partner with on certain projects.
  6. Stay involved in the marketing industry by reading, attending events, and doing.
  7. Have experience working with different social media platforms.
  8. Keep abreast of changing rules impacting outbound and inbound marketing emails ie. CAN-SPAM laws , telemarketing, BPA, USPS with regards to mailing periodicals.

Plus, there is ongoing work to do to keep my business running:

  1. Have trusted professionals who help me with design work, accounting, legal, and financial issues.
  2. Seek out new prospects, put together proposals as requested. Revise pricing for current clients as projects change.
  3. Keep my blog updated, to communicate my business knowledge and perspective to clients and prospects.
  4. Keep up with billing, processing payments.
  5. Handle marketing, create a new logo and website.

Every year I think I learn to run my business more effectively. This year, for the first time, I have followed the lead of successful business owners and set aside weekly time on my calendar to focus on growing and honing my business. It’s too easy to spend all day on project work, not focusing on the business. This set-aside time has made me more efficient, given me some new ideas to try this year.

The balance of client-related work vs. running the business is delicate, yet important to manage. So yes, I am a consultant. And a successful business owner.  And proud of both.

The journey continues.

C