There was an abundance of informative content and networking at Omeda’s OX3 event this past week.   The key message seemed to be that Data+ Content + Analytics were all critical components needed for success in today’s B2B media world.

Here are 5 of the implementable ideas I got from a variety of industry speakers:

1. To build audience this year, you need 3 key things: communication, a positive customer experience, and intelligence.
2. Clean up your website—bad tags, forgotten forums, crap content, etc.  Great point that we would never let a print product or novel be filled with garbage in the middle of it.  Why do we allow it with our sites?
3. Build on firmographic information you have on file, by appending personal or psychographic data of your users.  This can open up new advertising options as well as new product development.  
4. Several speakers said that going deep in content in vertical markets is the strength for B2B today. 
5. Finally, what have you done with your unengaged email addresses recently?  Put together a plan to try and re-engage people before suspending using any of their email addresses.

I definitely came away with a more expansive “to do” list than I expected and a bunch of new industry connections.  And a bonus of fun times during the event.