5 Ways for Women to Increase Value in the Technology Industry. Now.

In the fast-moving and lucrative technology sector, women only make up 21.7% of the workforce, according to a recent study by the Anita Borg Institute. Technology touches a wide swath of our daily lives.  It is critical to increase women’s presence and voice in this visible industry, to influence the creation, execution, and direction of technology-related products and services.

I recently attended an inspiring webinar “Women in Tech Marketers: How to Advance Your Career in Today’s Digital World” put on by BrightTALK. All 3 speakers had excellent advice: Niki Hall from Polycom, Kate Athmer from Integrate and Natascha Thomson from MarketingXLerator.

First, try to work for an organization that enables you to succeed. Once you find that job, find a formal or informal mentor who will be your champion and help you grow.

On today’s data-is-boss workplace, it is imperative that you take data-driven information to accelerate your path forward.

In technical or development meetings, oftentimes women are in the minority. Think about yourself today–how do you handle yourself in group settings, to increase your value and visibility within your organization?

Here are 5 simple ways the speakers discussed to increase visibility in your next meeting:

  1. If you are invited to the meeting, it’s because you have something to offer. Be there as a participant, not just a witness.
  2. Be prepared.
  3. Take authority when given a task or project. Be factual; don’t ask a stream of questions, looking for approval.
  4. Make sure what you are doing adds value to the group. For example, don’t offer to re-fill coffee for others, take notes for the group if you are the only female attending.
  5. Sit by the smartest or most powerful person in the room. Studies have shown that this helps to increase perceived value within an organization.

I think that these 5 tips can help women in many areas of business. But in work sectors like technology that are more driven by men, it is even more critical that we get our seat at the table. And use it as best we can to increase our presence and value in our workplace.

Remember: Be firm. Understand what you are supposed to do. Then do it.

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