A couple weeks ago I spoke at and attended the AAMP (Association of Audience Marketing Professionals) conference in LA. I wrote a synopsis of my presentation for my last blog post. I wanted to share a couple interesting points I learned from other speakers that marketers can use now.
First, Joyce Neth VP Audience Development & Research at Watt Publishing discussed what she thinks are next for B2B database management, once all data is combined into a single database:
1. Data Visualization
2. Lead Scoring
3. Driving engagement–my big hot button– to increase names in the marketing funnel
4. Improved marketing of online content
And from Dataversity, a mainly events company that has implemented a database to improve their bottom line, 3 practical ideas you you can test.
1. Keep testing what day of the week you are sending your messages. Friday emails may help boost weekend and Monday online traffic.
2. To increase attendance to online events, try testing sending out registrant reminders the day before the event AND the morning of the event. That second reminder may help.
3. Testing subject lines for them has found that short generic headlines have the best opens.
I think that live events give a great opportunity to meet other industry leaders, learn from our colleagues and competitors. Listening to webinars often present an easy way to keep abreast of what others are doing, but without the actual conversation you can get at a live event. I think that even if a small local event can give me 3 good ideas or meet a new face, it is worth my time to attend. So get out there, mingle, learn, and implement.
The journey continues.