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Helping companies build
and engage an active audience.
October 27, 2016
Published by
CindyC
at
October 27, 2016
Categories
audience development
Content Marketing
Customers
Strategy
Importance of Gearing Marketing Content to the Buying Process
Who are your marketing messages created for? Do you have materials for people in every stage
[…]
September 23, 2016
Published by
CindyC
at
September 23, 2016
Categories
Consulting
Database
Strategy
Technology Changes: A Group Effort
Firm A: Technology specialist got a new email provider. Prior to this, there were no discussions
[…]
August 3, 2016
Published by
CindyC
at
August 3, 2016
Categories
Content Marketing
Customers
data
Database
Emedia
Marketing
Strategy
Testing
White Papers & Lead Generation-Part 2
Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic,
[…]
May 11, 2016
Published by
CindyC
at
May 11, 2016
Categories
data
Database
Strategy
What is YOUR Database STRATEGY?
In a publishing or information services company, every department has data. A lot of it. In
[…]
February 9, 2016
Published by
CindyC
at
February 9, 2016
Categories
audience development
Customers
Database
Marketing
Strategy
5 Ideas to Help you Provide Better Advertiser Leads Now
Niche Marketing. Target marketing. Today, these long-used marketing terms are mingling with the word narrowcasting, which
[…]
January 5, 2015
Published by
CindyC
at
January 5, 2015
Categories
Database
Emedia
Marketing
Planning
Strategy
5 Direct Marketing Predictions for 2015
It’s the time of year for predictions and wrap ups, promises and plans, hopes and new
[…]
December 2, 2014
Published by
CindyC
at
December 2, 2014
Categories
audience development
Business
Create
Customers
Database
Emedia
Marketing
Strategy
Testing
How–and Why- You can Create Simple Re-engagement Marketing Efforts
How much does it cost to acquire a new customer? While this cost can very depending
[…]
November 11, 2014
Published by
CindyC
at
November 11, 2014
Categories
Business
Consulting
Customers
Planning
Strategy
Success
How I am Running my Business more Effectively in 2014
It’s hard to run a successful business. Whether you have 1-5-50-700-25,000 employees, there is always something
[…]
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